Custom labels for craft drinks: make your brand stand out at first glance

You’ve created an excellent craft beer, a distinctive wine, or a beverage with an original recipe. But when customers stand in front of the shelf, browse online, or look at the bar, they often make their decision in a matter of seconds.

At that moment, the taste isn’t apparent yet. The packaging speaks first. And above all, the label.

A well-designed label does more than just display the product’s name: it conveys personality, quality, style, and positioning. It’s what transforms an anonymous bottle into a recognizable brand.

That’s why P•ink, the Pelliconi Group brand dedicated to craft beverage producers in Europe, also offers custom labels in small batches, produced using digital printing, with fast turnaround times and maximum flexibility.

Why is etiquette so important?

Whether you produce craft beer, wine, cider, or premium soft drinks, the label has a direct impact on how consumers perceive your product.

It can help you:

• stand out from the competition
• add a new item
• make a special line premium
• create visual consistency in your product range
• catch the eye on the shelf
• increase brand recognition

In short: A good label isn’t a design expense. It’s a business investment.

Small batches, big possibilities

Thanks to digital printing, with P•ink order custom labels even in small quantities, without the typical limitations of large-scale production.

This is ideal for:

• new product launches
• seasonal or limited-edition beers
• market test
• brand rebranding
• events and special collaborations
• handcrafted products with multiple varieties

We deliver quickly, allowing you to operate with greater agility in the market.

How to Choose the Right Label for Your Beverage

Every project is different. That's why we offer a variety of customizable solutions.

1. Choose the format

We offer the following labels:

• rectangular
• oval
• front and back

Suitable for both bottles and cans.

2. Choose the right material

PPL (Polypropylene)

Durable and versatile, perfect for humid environments or bottles meant to be placed on ice.

Available:

• white
• transparent
• silver (for metallic effects)

Ideal for: chilled beers, ready-to-drink beverages, and modern beverages.

Wine lists

The premium choice for those seeking elegance and a rich, textured feel.

Available in the following versions:

• glossy
• bucket, also suitable for an ice bucket

Ideal for: wines, premium ciders, and specialty lines.

3. Add character with premium finishes

Want to enhance the visual and tactile appeal of your product? You can add various finishing touches:

• glossy, matte, or soft-touch lamination
• screen-printed relief
• hot stamping in gold, silver, or special colors
• cast gold, for a high-impact, premium look

It’s the details that convey a sense of greater value even before you take a bite.

Do you have specific requirements? We also create custom labels

In addition to standard sizes, we can create custom labels upon request.

If you have an oversized bottle, a special container, or an unconventional creative project, our team can help you find the best solution.

Because not all brands are meant to conform to a standard.

More options, more creative freedom

Do you have more flavors, more recipes, or more markets to serve?

Digital printing allows you to create different graphic designs with flexibility, while maintaining brand consistency and operational efficiency.

Perfect for those who work with dynamic product ranges or seasonal collections.

Your product deserves to stand out

You’ve worked on the recipe, the quality, and the character of your drink. The label is where all of this comes together.

With P•ink count on:

• Pelliconi Group quality
• small batches
• digital printing
• fast delivery
• dedicated support
• standard and custom solutions

IIn addition, you can pair your label with matching custom corks, creating packaging that is consistent and even more recognizable in every detail.

When you choose labels and caps together, you’ll also get access to a special bundle offer with 15% off custom caps .

Showcase the value of your beverage at first glance. Contact us and let’s work together to create your next custom label.