Choose the quality of Pelliconi crown caps to make your craft beer unique
Posted by Valentina Pareschi on 12.04.22
In a globalized age, a trend that has seen great growth in recent years and that goes against the grain is that of personalization. This is possible mainly through packaging design, and campaigns such as Coca-Cola's "Share a Coke" or Nutella's "Nutella is you" have amply demonstrated this.
Therefore, brands-especially emerging brands-cannot ignore this trend.
Consumers are more likely to buy from companies that they feel involved with and that can create a direct connection with them, and this is also possible through packaging.
In fact, doing branding and having a strong brand image is the sum of several factors in which packaging plays a key role in the success of the company.
On-pack marketing, if done well, can help strengthen brand loyalty and brand identity, and personalization is one of its strongest levers at the moment.
Treating packaging as a vehicle for conveying messages and marketing, and not as mere packaging, is the way to build a lasting relationship with consumers and a way to gain their trust.
Why choose Pelliconi for crown caps
Pelliconi has been in the caps market since 1939 and has always made innovation its strong point: from the 1980s with the revolution of the crown cap with PVC interior and up to the present day, it has always stood out for its commitment to technological and product development.
It is this continuous desire to innovate that has established Pelliconi as a leader in its target market and has been chosen over the years by multinationals such as Heineken, Carlsberg, AB-Inbev, Campari, San Pellegrino, Coca-Cola, and Pepsi-co.
Pelliconi has always been committed to offering all companies that choose it:
- Quality
- Reliability
- Innovation
These are all characteristics that are recognized by its stakeholders and that it has developed over more than 80 years of experience.
High quality and food approved materials
What certainly sets Pelliconi apart is, as mentioned above, the quality that is expressed not only in absolute compliance with state-of-the-art production processes, but also in the careful choice of materials.
The 26 mm crown caps, ideal for brewers, are:
- Available with PVC and PVC-free liners
- Available with Oxygen Scavenger or physical barrier seals
- Compatible with sterilization and pasteurization processes
- Available with seals of different degrees of permeability
These are therefore closures that meet the highest quality standards and all regulatory requirements.
Both 26 mm and 29 mm crown caps are also organoleptically neutral, so they are suitable as closures for all kinds of drinks, and customizable in many ways.
Ability to do branding through cap customization
Companies that rely on Pelliconi to supply crown caps can count on a cutting-edge service that combines the quality and safety of the above materials with a wide range of customization options.
Thus, with Pelliconi's customization services, the cap becomes an additional brand communication tool and does not only have a functional role.
This gives companies the opportunity to stand out even more in terms of packaging design by making their product more original and attractive.
To increase the possibilities for customization and thus also serve new entities-smaller or in need of greater flexibility-Pelliconi has developed the new P-ink digital printing service.
Pelliconi's P-ink digital printing innovates crown cap customization
P-ink digital printing is one of the new customization tools Pelliconi deploys to serve companies that rely on it for the production of 26 mm and 29 mm crown caps.
If the new emerging trend is product customization, Pelliconi wanted to increase the options in the field for its current clients, offering an innovative and high-potential solution that can also serve new realities.
P-ink is thus a technology fine-tuned to meet the needs of small breweries or wine producers who need small-batch production-and who previously had no way to turn to a leader like Pelliconi-or to large entities that want the ultimate in flexibility in customization.
With this new tool, Pelliconi once again affirms its desire to help its clients be first to market.
A new technology guaranteed by the quality of Pelliconi
Technological innovation brought by the P-ink digital printing service is matched by the all-time quality and reliability built on more than 80 years of experience.
Indeed, the quality of printing, colors and materials remains at the highest level, as has always been Pelliconi's prerogative.
Pelliconi thus expands its offering in terms of customization tools by being able to guarantee absolute flexibility with regard to quantities and reduced delivery times, which are not possible with offset printing.
Maximum customization and flexibility
Thanks to P-ink digital printing, the customization possibilities for 26 mm and 29 mm crown caps are virtually endless.
This is because it is an extremely flexible printing technology that makes it possible to change the graphic layout from cap to cap much more easily.
Companies that choose to use the P-ink service therefore have a way to create different graphics even within the same order and on much smaller batches than is possible with offset printing.
Another plus of P-ink digital printing is the wide range of colors and special effects that can be applied to the caps, further maximizing the creative opportunities available to companies.
Wide choice of colors
When customizing the cap within the dedicated P-link site, companies have the opportunity to create different designs and thus create their own unique brand identity.
With Pelliconi's digital printing, color rendering is absolutely faithful, with vivid and vibrant colors. Color gradients are also possible, and this means making not only flat lettering or graphics on the caps, but also drawings, artwork or portraits in which nuances are very important.
P-ink also ensures that each cap is identical to the other in terms of customization, with no danger of discoloration in graphic rendering.
To enrich the options even more, Pelliconi also provides a range of background colors of the caps and a number of preset graphics from which you can choose and which suit different purposes, such as holidays or promotional moments.
With P-ink's configurator also, you can change the design of your cap directly in our site!
Adding special finishes
The other plus of Pelliconi's P-ink is the opportunity to add different finishes and effects to crown caps, yet another way for companies to express their personality as a brand.
One can choose from:
- Touch effect: To give three-dimensionality for example to an inscription, thus perceptible both by touch and visually by the different plays of light given by the embossed or debossed effect
- Matte/Gloss finish: For a play of light between glossy and matte finishes, suitable for a brand with a young and dynamic personality
- Multiple versions of the same graphic: For maximum customization, different effects can be applied from cap to cap even for the same graphic
- Puzzle or collectable: One way to create engagement may be to use customization to create, for example, collectible caps or caps that are pieces of a larger puzzle
Reduced delivery time
The very wide choice of colors, finishes and graphics is perfectly matched with the short production and delivery times that only digital printing can guarantee.
In fact, Pelliconi, with its P-ink digital printing service, ensures delivery within just four weeks from the time the order is placed on the site.
To ensure maximum control at the design and ordering stage, a 3D rendering system has been developed that allows the customized cap to be displayed on the site as closely as possible to reality.
This provides the opportunity to see the finished cap with all customization changes before finalizing the order, ensuring maximum adherence to what will be the delivered product.
Accessible even to small businesses
Flexibility in terms of quantity and customization makes it possible even for small brands-wine or beer producers-to access the quality offered by Pelliconi thanks to the new P-ink digital printing service.
This means being able to rely, for the first time, on a market leader and reference point for large multinational companies. Indeed, Pelliconi has always been synonymous with reliability, innovation and experience.
DO YOU WANT TO MAKE YOUR PRODUCTS UNIQUE?
Unleash your creativity with P-ink. the new digital printing technology for your caps. Order your samples and be inspired by our proposals